Own Your C - C Tree
This was an anti-smoking campaign for the state of Colorado. We tried to tell a familiar yet ambiguous narrative about a young girl who learns to trust her choices (C’s) and finding her way in a dangerous world.
Watch it Here
Creative Director: Orion Tait
Art Director: Ben Langsfeld
Producer: Kate Treacy
Design: Yker Moreno, Thomas Schmid, Andrew Park, John Allemand
Storyboards: Chris Lee
Matte Painter: Mike Lee
Technical Director: Jordan Blit
3D Modeling/Texturing: Rie Ito, Stacie Plassche, Markus
Rendering/Efx: John Kalaigian
Lighting: Aditi Kapoor
3D Intern: Conrad Ostwald
Compositor: Sohee Sohn
Music: CocoRosie, Touch and Go Records
Sound Design/Mix: Chris Wei/Insurgent Music